Not All Vitamins are Created Equal.

Most one-a-day multivitamins are formulated to provide only the recommended daily allowances (RDA)-the minimum amount of a vitamin or mineral that is required to prevent a deficiency disease. The RDAs are not necessarily the amount required for optimum health.

Are you getting the recommended amount of daily vitamins and minerals you need from your diet? Research shows that most people don't. It's not surprising: busy lifestyles can keep us from eating healthy foods. Plus, some of the nutrients we need just don't stick around that long in the body.

Clinical studies have shown that multivitamin and mineral supplements can support and even enhance many aspects of health. But, for the best benefits, the supplement must provide a full range of essential vitamins and minerals, at clinically effective levels, along with other nutrients that provide targeted support to the body's organs and systems.

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